Success stories from around the world
Success stories from around the world
1/7
Eli: Spanish pronunciation coach
Where he started
Eli was selling a package for $400 and making around $2k a month.
He'd just left his web developer job and decided to go all in on teaching, with a goal to make $10k a month. In his words: "I lack the systems to make it bigger. I don't know what I don't know."
Here's what we did together
We started with the offer. His $400 package became a $3,500 programme.
We rebuilt his messaging and discovery call so he could actually sell it successfully.
The funnel
We designed a simple but effective funnel.
High reach content that drove leads to a freebie designed to convert, and a follow-up to catch any other interested leads.
Known for one thing
We then made him known for one thing, and built an entire story around it.
His entire messaging was "How to sound less gringo". We explored every angle and opportunity to talk about the same thing in his content, over and over again.
The results
By the end of our work, Eli had made $20k in 6 weeks, with better discovery call closing rates, and was close to full with 17 students.
He went past the $10k goal he walked in with.

"It really could not have gone better than I could have possibly hoped." Eli
talktomay Swipe to see Eli's story from $2k to $18k/mo
1/7
Curtis: Track & Field coach
Where he started
Curtis was coaching in person seven days a week, charging $400 a month, and making $5.8k a month.
He had 4,000 followers, no online offers, and in his words: "I'm afraid of saying any price out loud."
First, the content
We planned his posts around one strategy and tracked what got views, what got followers, and what got sales.
In June 2025 he posted his best video ever, 300,000 views in under 24 hours, and gained 20,000 followers in a single month.
Then, the prices
We raised his prices and restructured his coaching: three key athletes stayed 1:1, everyone else moved into his group coaching programme.
Four months in, revenue went from $5.8k to over $10k a month. By October his group was full without him having to even promote it directly.
The camp
In spring 2026, Curtis pre-sold his first ever track camp to his audience, before a single session had happened.
The camp ran in May 2026 and brought in $33k, sold almost entirely through his social media.
Where he is now
Curtis has kept building. New offers, a bigger team, and months that keep topping the last one.

"It wouldn't have happened without all of May's help. It definitely fast-tracked everything." Curtis
talktomay Swipe to see Curtis's story from 4k to 115k followers
1/7
Victoria: Career coach
Where she started
Victoria was selling $37 coaching calls, and her audience was still asking for discounts.
She was a career coach with 7,000 followers, mostly students looking for their first job, and a 9-to-5 she was afraid to tell about her business. In her words: "I wasn't growing. I was stuck. I don't want to be an influencer. I want to have a business."
We started with her audience:
She stopped selling to students and started talking to people with actual money to invest.
Her target audience shifted from students to scientists already in their careers: the people ready to pay to move from academia to industry.
First, the 1:1 pricing:
We slowly increased her prices, from $37, to $87, and then finally to $697 for a private coaching programme.
This happened as we shifted her audience on social media to people who could actually pay her prices.
The group programme
Once she got more experience, Victoria built her first group programme and launched it with a free masterclass, using my launch method.
She sold 13 spots at €997 and €1,297 plus three downsells. Her first launch: $17k.
The results
Victoria quit her job in January 2026.
Her audience went from 7,000 to 45,000 followers, with clients who actually pay what she asks.
Hear it from Victoria
talktomay Swipe to see Victoria's story from $27 products to $17k launches